IT Strategies for Local Regions

Ministry of Public Management,Home Affairs, Posts and Telecommunications
Local Administration Bureau
Planning Director for Information Policy
Shintaro Maki

1 Rapid Growth of Internet Broadband in japan

In 2001,
the IT Strategic Headquarters adopted the e-Japan Strategy, which sets goals "to make Japan the world's most advanced IT nation within five years."
General-population penetration rate of the Internet increased from 9.2% (about 12 million) in the end of 1997 to 54.5% (about 70 million) in the end of 2002.
Broadband (High speed internet) subscribers rapidly increased from 216 thousand in March of 2000 to about 11 million people in July of 2003.
This dramatic growth is because Japan has the cheapest standard of rates for high-speed continuous Internet access in the world, costing only less than 3 thousand yen a month.
Now new information communication equipment besides personal computers, such as Mobile phone and Digital TV, is increasingly common.
There were only about 200 thousand Mobile phone subscribers in Japan 10 years ago, but now, in July of 2003, there are 77.8 million mobile phone users and additional 5.4 million PHS subscribers.
Digital TV will be able to have bi-directional communication tools and archiving tools included. They are expected to serve as new information communication terminals for personal needs at home.
From December of 2003, digital terrestrial broadcasting services will start, and by 2011 all television broadcasting service systems will have been transferred from analog to digital systems nationwide.
In Japan, the dramatic advance in information communication infrastructure marks the advent of the ‘Ubiquitous Society’, allowing anyone to use a variety of information communication equipment and networks, anytime and anywhere.

2  Geographical Digital Divide Problem

Internet Broadband service spread all over Japan rapidly, but we recognize the digital divide because of geographic reasons.
89% coverage by optical fiber networks exists in large cities such as ordinance-designated cities and prefectural capitals, but municipalities with populations under 100,000 are only 49% covered.
Tokyo and Kanagawa have over 30% penetration level of CATV and DSL broadband internet services in May 2003, but Kagoshima, Kochi and Kumamoto have only less than 10%.
We understand whether private sectors will establish network facilities depends on the profitability, and it differs among areas.
But we believe that a fixed level of the service is required nationwide in public service.
According to e-Japan Priority Policy Program 2003, the central government encourage the construction of regional public networks that will connect public facilities(schools, public libraries, social education centers and city halls, etc) in high speed or ultra high speed, until the fiscal year 2005. The central government already set aside over 30 billion yen subsidy for local governments in 2002 and also provided the source-of-revenue of local governments by local bond and the local allocation tax.
For the areas with unfavorable conditions, such as underpopulated area, local governments are supporting initiatives to open their optical fiber networks to private sectors and promote advanced information communication networks. The central government allowed local governments to open dark fiber networks, optical fibers currently not in service, which are supported by the central government’s subsidy, to private sectors with simple procedure of application.

3  Impact of Establishing IT Networks on Local Regions

Deploying a nation-wide high-speed, reliable information communication network to eliminate geographical digital divides is not a simple issue.
Connecting to IT networks is a double-edged sword for local economies.
It is good for consumers to access the information communication network which fosters the global economy and offers the best and cheapest product on the net.
Although IT networks are convenient for consumers, there are fears that consumption and employment will flow out of the local community. It will decline the local ecomomy.
For example, the internet shopping may reduce sales at a local shopping mall.
It has been said that we will be able to work any place using the advanced information network.
However, in fact, the increasing  overconcentration of advanced IT personnel in Tokyo is also a concern.
For example, Information Technology qualification holders are concentrated in the 3 major metropolitan areas of Japan, and this trend is increasing according to the level of qualification. Though the 3 major metropolitan areas have 47% of the population of Japan, 66% of basic system administrators and 88% of system audit persons are working in those areas. Especially, the Tokyo Metropolitan area has only 26% of the population of Japan, but 41% of system administrators and 75% of system audit persons are working there.
There are advanced engineers and workers in the local areas in industries which led the economic growth of Japan such as steel making, automobile, household electric appliances.
However, IT personnel tends to be overly concentrated in Tokyo.
Telephone Marketing call centers have been constructed as a new business of information communication network service in the local areas, but this is because of the advantage of the language benefit, which means that Japanese language must be used, and cheap employment in the local area. Many companies contract with companies in China and other countries to develop IT system, which does not need Japanese language.
The IT revolution has brought the great impact just as the Industrial Revolution did in the past.
Industrial Revolution reinforced our human body’s capabilities with machines. Information Revolution empowered our brain’s capabilities with the information communication technology.
People’s knowledge and creativity become more and more important. We are moving to an era in which people and businesses that create new additional value will dominate the development of local economies.

4  Promotion of Decentralization and the Role of Local Governments

Today, to promote decentralization is a big issue in Japan.
Municipalities should provide public services for local residents and they should be financially independent from the central government, no longer relying on subsidies or local allocation tax.
For example, with welfare services, while the central government handles the financing such as supplying pensions  (front services are operated by municipality), local governments provide the personal services such as long term care for the elderly people.
However, many local areas do not have profitable industries. They have only construction and agriculture industries which depend on the subsidies from the central government.
Reform of the Three Major Policies ? reduction of the amounts of state subsidies, transfer of tax resources to local government and reform of local allocation tax - have been discussed recently in Japan, but there are many municipalities with insufficient tax bases and weak economic clout.
We are concerned that local demand will be moved out by new information communications network.
It is desirable to build a social system in which local governments, leading community welfare, can support themselves.

5  Policies of the Ministry of Public Management,Home Affairs,Posts and Telecommunications

We implement measures to support the training of human resource and enterprises, which produce new additional value, in order to circulate consumption demand and revitalize the local community collaborating with public and private sector in the local areas such as follows ;

Subsidies for building e-communities
This is a financial support for good model programs to promote the formation of information communication networks to municipalities.
We assist model programs for local IT use that takes advantage of local knowledge and idea.
The purpose of the policies are
1 Experiment of coordination of information technologies
2 Model project for promotion of local area utilizing IT
3 Production of rich local content.
Prerequisites for the subsidy are the participation of local small and medium-sized businesses or NPO and the creation of new jobs for IT personnel.
We granted 1.5 billion yen for 100 areas, each receiving 10-20 million yen.
Adopted  plans are :
Itayanagi Town, Aomori Prefecture
Traceability and accountability for production and distribution of apples.
Sendai City, Miyagi Prefecture
Multi-lingual information service by L-mode telephone for foreign residents
Namie Town, Fukushima Prefecture
On demand omnibus taxi using GIS in underpopulated area
Nikko City, Tochigi Prefecture
E-Library, providing one-stop service for search, reservation and delivery
Kusatsu City, Gunma Prefecture
Sightseeing navigation system with GPS Mobile phone
Sabae City, Fukui Prefecture
Online direct shopping system to easy-order eye-glass and sunglass
Nishinomiya City, Hyogo Prefecture
Barrier free route navigation system with  Web GIS
Fukue City, Nagasaki Prefecture
Security network for elderly pelple living alone in the isolated island.

Examination of IT-based community currencies
To revitalize communities, we think that there is a great potential for “community currency”.
Community currencies can take several forms such as paper / passbook systems. Many local areas use the system to award the volunteer activities for elderly care and welfare, and local shopping. These systems promote consumption cycles within a community, stimulate neighborhood shopping areas and develop local production for local consumption.
We also expect to protect local areas from deflation by the global economy.
We are discussing about how the community currency using information technology will support volunteer activities, foster the community business, and promote local shopping mall in the research project of Revitalization of Local Economy with New Tools(Chair: Prof. Hiroshi Kato President of Chiba University of Commerce)
Community currency will be one of the applications of the IC card of Basic Residential Registers Network System.
We are inquiring for support for local governments to introduce community currencies.

The Ministry of Public Management, Home Affairs, Posts and Telecommunication will contribute to realize creative community with vitality in the advanced information society.